回顾公关近十多年的发展,我们深知:公共关系专业也好,公关学科也好,也像哲学与自然辨证法一样是承前启后,是螺旋式发展的。没有底蕴(文化)不行,没有根基(专业)不行,没有原则(责任)不行,当然没有创新也不行。否则,纵然有坚实的根基而不发新芽,终究会成为一棵枯树,最后做根雕,只能供人回顾、欣赏。 Recalling the development of public relations over the past decade, we know very well that public relations is as good as public relations and that public relations disciplines are as good as philosophy and natural dialectics. No heritage (culture) No, no foundation (professional) No, no principle (responsibility) No, of course, no innovation does not work. Otherwise, even if there is a solid foundation without sprouting, it will eventually become a dead tree, and finally make a root carving that can only be reviewed and appreciated by people.