在金融业竞争日趋激烈的大背景下,许多银行加大了对金融新闻的重视力度,有的还建起了自己的写作队伍,以期通过给媒体提供新闻,在更大的范围内宣传本单位的业务和经营方式,从而树立其形象。但我们在编辑工作中发现,各银行部门的来稿存在一个共性的问题:在金融新闻写作上定位不准,造成稿件内容概念化。 应景式稿件。这类稿件往往根据银行部门的一些活动写成。例如,上街宣传反假币、哪家营业部又开张等等。 表扬式稿件。这类稿件往往是写优质服务方面 Against the backdrop of increasingly fierce competition in the financial industry, many banks have stepped up their emphasis on financial news and some have set up their own writing teams in the hope of publicizing this unit by providing news to the media Business and business practices, so as to establish its image. However, in our editorial work, we found that there was a common problem in the contributions of various banking departments: the misplacement in the writing of financial news and the conceptualization of manuscript contents. Scenery style manuscripts. Such manuscripts are often written based on some activities in the banking sector. For example, anti-counterfeit currency on the streets propaganda, which opened a business department and so on. Praise manuscripts. Such manuscripts are often written about quality service