论文部分内容阅读
针对各种问题新老加盟商互动2006年12月31日,长沙满江红隐茶杯总部召开了年度加盟商大会,会上有来自湖南本土益阳、湘乡还有北京、新疆、甘肃等十几个省市的七八十名加盟商,大家在会上不但交换了经营经验,还提出了各种问题,会场气氛高涨,大家畅所欲言,各抒己见。来自山西临汾的加盟商杜先生首先提出了问题:我们的产品是好,可就是包装太简单,如果送到高档的酒店宾馆显得没有档次。大家议论纷纷,有人说独立包装的事好解决,只是略提高些成本就行;有的说隐茶杯本身就是快速消费品,价格低,如果再花包装钱划不来……最后总部的童经理给了一些妥当的建议:“我们可以在杯子上部加一层热缩膜包装,这样更适合宾馆酒店等场
December 31, 2006, Changsha, Hong Hong cup headquarters held an annual franchisee conference, at the meeting from Hunan native Yiyang, Xiangxiang and Beijing, Xinjiang, Gansu and a dozen other provinces Seventy or eighty franchisees of the city, at the meeting, they not only exchanged business experience, but also raised various issues. The atmosphere of the meeting was so high that everyone spoke out and expressed their opinions. Mr. Du, a franchisee from Shanxi Linfen, first raised the question: Our products are good, but the packaging is too simple, if you do not have the grade to the upscale hotel. Some people have talked about one after another, some people say that the independent packaging thing to solve, but slightly raise some costs on the line; some say that implicit cup itself is a fast moving consumer goods, low prices, if the packaging money can not draw ... Finally, the headquarters of the child manager gave some appropriate Suggestions: ”We can add a layer of shrink film packaging on the top of the cup, so that is more suitable for hotels and other fields