市场经济下,传统的群众文化遇到了冲击和挑战,要促进群众文化工作的开展,就必须采取一定的策略。人们的自主和独立意识越来越强,最明显的表现就是文化上的自我参与和自我欣赏,审美需要也越来越趋于多元化。群众文化消费,因为年龄、阅历、知识结构的变化,群众文化必须做出改变。 Under the market economy, the traditional mass culture has encountered the challenges and challenges. To promote the mass cultural work, certain strategies must be taken. People’s consciousness of autonomy and independence is getting stronger and stronger. The most obvious manifestation is cultural self-participation and self-appreciation, and the aesthetic needs are becoming more and more diversified. Mass cultural consumption, because of age, experience, changes in the structure of knowledge, mass culture must be changed.