具备作品构成要件的广告语应可成为著作权的客体,这符合著作权法的立法精神。除著作权法外,商标法可对符合商标构成要件的广告语进行更有效保护。广告语征集广告并非悬赏广告,而是一般合同缔结中的要约或要约邀请。 Advertising slogans that have the composition of the work should become the object of copyright, which is in line with the legislative spirit of copyright law. In addition to the copyright law, the trademark law can be more effective protection of advertising slogan in line with the elements of the trademark. Advertising is not a collection of advertising slogan ads, but the general contract concluded an offer or invitation to offer.