果冻这种食品,在一般的观念中,是儿童喜欢品尝的食品,所以不少广告的定位皆在少年儿童。但是“喜之郎”——“水晶之恋”果冻广告放弃了产品具体功能的诉求,而是把着眼点落在了她给人们带来的情感享受上,超越狭隘的思维,将目光投向青年,并将其创意定位在“爱情”上——寓爱情于果冻之中,扩大了消费群,收到了意想不到好效果。 Jelly This kind of food, in the general idea, is the food that children like to taste, so many ads are targeted at children and adolescents. However, “Joy of Love” - ​​“Crystal Love” jelly advertising to give up the product’s specific functions of the appeal, but the focus falls on the emotional enjoyment she brings to people beyond the narrow thinking, look to young people, And its creative positioning in the “love” - ​​love in the jelly, expand the consumer base, has received unexpected good results.