近年来,随着私家汽车和机动车保有量的迅猛增长,各个城市的交通路况信息日益受到市民的关注。在此背景下,各地以交通信息播报为主的广播交通台得到了前所未有的发展,形成同一城市内数家交通广播电台激烈竞争的格局。那么,在交通信息这个拥有庞大受众群体、发展潜力巨大的媒介市 In recent years, with the rapid growth of private cars and motor vehicles, traffic information in various cities has attracted more and more public attention. Against this backdrop, the radio and television stations, which mainly broadcast traffic information around the country, have enjoyed unprecedented development and have formed the fiercely competitive pattern of several radio stations in the same city. Well, in the traffic information of this huge audience, a huge potential for development of the media city