中小企业的快速发展对我国经济、社会全面发展做出了重要的贡献。2009年,我国50%以上的GDP、60%以上的工业生产总值、70%左右的工业新增产值、近60%的销售收入和出口额、税收的40%以上和75%的就业岗位均来自中小企业,中小企业已经成为我国促进经济发展的主要生力军。缺乏雇主品牌制约中小企业发展在全球金融危机的影响还未完全消除、我国宏观经济环境日趋紧缩的大背景下,中小企业面临的生存压力越来越大。2011年,我国局部地区出现了所谓的中小企业“倒闭潮”现象,有些企业因为资金链断裂等原因导致经营困难甚至倒闭,并且由于部分企业之间存在着资金的相互拆借关系,一家企业的倒闭会引起连锁反应,导致数家企业的经营出现危机,最终可能扩散为地区性的问题。另外,“假期返乡潮”也越来越明显地影响到企业的经营。以春节为例,每年的春节都会 The rapid development of small and medium-sized enterprises has made important contributions to the overall economic and social development of our country. In 2009, more than 50% of China’s GDP, more than 60% of GDP, about 70% of new output value of industry, nearly 60% of sales revenue and exports, more than 40% of tax revenue and 75% of jobs From SMEs, SMEs have become the major force in promoting economic development in our country. Lack of Employer Brand Constraints on the Development of Small and Medium-sized Enterprises Under the background that the global financial crisis has not yet been completely eliminated and the macro-economic environment in our country is tightening day by day, the pressure on subsistence for SMEs is increasing. In 2011, some regions in our country appeared the so-called phenomenon of “small and medium-sized enterprises” “closures”. Some enterprises caused difficulties in operation or even went bankrupt due to such reasons as the break of the capital chain. Moreover, due to the inter-bank lending relationship between some enterprises, The collapse will cause a chain reaction, leading to a crisis in the operations of several enterprises and may eventually spread to regional problems. In addition, “holiday return home ” also more and more obviously affect the business. Take the Spring Festival as an example, the annual Spring Festival will be