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高职院校要提高会展专业人才的质量、满足行业需求,关键在于改进实践教学。校企合作框架下的情境实践教学模式以建构主义理论为依据,重视学生的主体性和情境的仿真性,形成基础性实践教学与校企合作真实项目相对接的教学体系。广东科贸职业学院会展专业以《会展营销》课程为试点实施情境实践教学,结果表明该模式有助于提高学生的职业能力。
Higher vocational colleges to improve the quality of exhibition professionals to meet industry needs, the key is to improve the practice of teaching. Based on the theory of constructivism, the situational teaching mode under the framework of school-enterprise cooperation attaches great importance to the subjectivity of students and the simulation of situation, and forms a teaching system that connects the basic practice teaching with the real project of school-enterprise cooperation. CETC majoring in “CMA” course as a pilot implementation situational teaching, the results show that the model helps to improve students’ professional ability.