本文针对新时期我国企业文化建设中出现的缺少特色、表层化、缺乏持续性等较突出的问题,分析了企业文化建设弱化的原因,并据此提出了研究企业特质,提升企业家素质等对策。 This article analyzes the reasons for the weakening of corporate culture in light of the outstanding features such as the lack of features, the superficiality and the lack of sustainability in the corporate culture construction in the new era, and puts forward some countermeasures to study the characteristics of enterprises and enhance the quality of entrepreneurs. .