打造侨界品牌的历史背景侨界的品牌打造,是近两年才提出的课题,在此之前,无论是侨界或其它各界,对社会公益活动品牌的打造,还是自发的,为什么这时提出打造侨界品牌呢?实际上这是历史的必然产物,它是时代的需要,历史的需要。海外很多学者在70年代提出,80 The history of creating overseas Chinese brands The brand building of overseas Chinese is the topic that was raised in the past two years. Prior to this, regardless of the overseas Chinese community or other parties, the branding of public welfare activities was spontaneous, and why it was proposed at this time. In fact, this is an inevitable result of history. It is the needs of the times and the needs of history. Many overseas scholars proposed in the 70s, 80