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伴随着我国社会的不断进步和科学技术的蓬勃发展,我国的媒体行业领域进入了一个全新的时代,就是当下所说的新媒体时代。目前新媒体已经介入了各行各业,各行各业大显身手,通过新媒体进行行业的变革和创新,展现了各自的独特风采。影视传播作为我国发展较为年轻,也是具有实力的传媒行业,在新媒体的推动下变得更加具有时代感,更符合大众的喜好,其传播形式也变得多样起来。本文就新媒体环境下影视传播的变革做简要的分析论述。
With the continuous progress of our society and the vigorous development of science and technology, the field of media industry in our country has entered a completely new era, which is nowadays the era of new media. At present, the new media has been involved in all walks of life, all walks of life to show their talents, through the new media industry changes and innovations, showing their unique style. As a relatively young and powerful media industry in China, film and television broadcasting has become more contemporary, driven by the new media and more in line with the general public’s preferences. Its forms of communication have also become diverse. This article makes a brief analysis and discussion on the change of film and TV communication in the new media environment.