不断完善的公路网络同时为高速公路经营企业带来了机遇和挑战:一方面高速公路的建成增加了车流量,提高了高速公路经营企业的收入水平;另一方面,不断完善的高速公路周边公路网,分走了高速公路上的一部分车流量,会给高速公路的经营增加压力。基于此,本文将主要分析高速公路经营中需要使用的营销策略。 The continuous improvement of the road network also brings opportunities and challenges to the expressway operators: on the one hand, the completion of the expressway has increased the traffic volume and raised the income level of the expressway operators; on the other hand, the continuous improvement of the highway surrounding the expressway Net, sub-took part of the traffic on the highway, will increase the pressure on the operation of the highway. Based on this, this article will mainly analyze the marketing strategies that need to be used in expressway operation.