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安溪茶业在我国茶业市场占有重要地位,有规模大、品牌效应好、茶文化底蕴深厚等市场优势,但是也存在着市场秩序混乱、竞争压力大、抵御风险的能力低、遭遇绿色壁垒等问题。本文结合安溪茶业市场的优势,指出解决这些问题的措施有发挥政府引导与规范作用,利用品牌效应和产品多元化开拓市场、促进茶产业升级和提高茶产品质量。
Anxi Tea occupies an important position in the tea industry in China. It has the advantages of large scale, good brand effect and profound tea culture. However, there are also chaotic market conditions, competing pressures, low ability to resist risks and green barriers problem. Based on the advantages of Anxi Tea Market, this paper points out that measures to solve these problems play a role of government guidance and regulation, exploit the brand effect and product diversification to open up markets, promote the upgrading of tea industry and improve the quality of tea products.