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中国是一个让世人瞩目的巨大的文化、艺术品市场。其中雕塑艺术市场是个非常矛盾的、令人难以捉摸的市场,可谓一个“乱”字。为了深入了解中国雕塑行业的生存状态,全面了解中国雕塑艺术市场,疏通、理顺其市场流通渠道,总结其发展规律,摸清其发展趋势,更重要地是要启动这个巨大的市场,挖掘这个市场潜在的巨大资源,挖掘其市场潜力,依靠广告这个调节市场的有效手段来盘活这个巨大的艺术品市场,对中国雕塑行业生态进行调查势在必行。这次调查,对中国雕塑事业的发展来说有着极为重大的意义。
China is a huge cultural and art market that attracts worldwide attention. Among them, the sculpture art market is a very contradictory and elusive market. It is a “chaos” word. In order to gain a deeper understanding of the living conditions of the Chinese sculpture industry, to fully understand the Chinese sculpture art market, to clear up and rationalize its market circulation channels, to sum up its development rules, to find out its development trend and, more importantly, to launch this huge market and tap this Market potential huge resources to tap its market potential, relying on advertising, an effective means of regulating the market to revitalize this huge art market, the investigation of the ecology of China’s sculpture industry is imperative. This investigation is of great importance to the development of the Chinese sculpture industry.