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对于作为消费者主流的青年人来说,网购已经不是新生事物,而是深入日常生活中不可或缺的一部分。随着网购成为大家生活的一部分,这给实体经济中的零售业带来了非常大的冲击。比如,北京的中关村、王府井等知名商圈,都出现了人流下降、销售额下降等问题。个中缘由,首当其冲的就是网购。一位刚刚开了某体育用品专卖店的老板诉苦说,现在人流量几乎没有变化,但是我这个小店基本上已经变成了试衣间。人们看看穿着合适,就把标牌抄下来,然后去网上购买,真是赔本赚吆喝。
For young consumers as mainstream consumers, online shopping is not a new thing, but an integral part of daily life. As online shopping becomes a part of everyone’s life, this has brought a huge impact on retail in the real economy. For example, Beijing’s Zhongguancun, Wangfujing and other well-known shopping malls, there have been declining flow of people, sales decline and other issues. A reason in the first place is the online shopping. A boss just opened a sporting goods store complained that traffic is now almost no change, but my shop basically has become a dressing room. People take a look at the right dress, put the sign down, and then go online to buy, really make money to earn money.