公益广告是为公众谋利益和提高福利待遇为目的而设计的,其特有的公益性要求广告的创意要更具感召力!我国五千多年博大精深的传统文化元素,为公益广告提供了丰富的创意素材。在经济快速发展的今天,传统文化的弘扬和继承也被更多人认可!所以要在公益广告中融入更多的传统文化元素,传统文化才是公益广告的“魂”! Public service ads are for the public interest and improve the welfare benefits for the purpose of design, and its unique publicity requirements of creative advertising to more charisma! China’s more than 5,000 years profound traditional culture elements, for the public service ads to provide a rich Creative material. In today’s rapid economic development, the promotion and inheritance of traditional culture have also been recognized by more and more people. Therefore, to integrate more elements of traditional culture into public service advertisements, traditional culture is the soul of public service announcements.