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品牌战略是以品牌视觉形象构建为核心的一种竞争战略,品牌战略日益成为中国出版业传统出版与新兴出版融合发展转型升级阶段的重要抓手。出版社只有树立品牌意识、精品意识,将出版社品牌的价值理念、定位、远景规划等精神元素,凝练到品牌视觉形象外在表征中,不断触发受众群体的视觉辨识度和依赖度,才能在激烈的市场竞争中获得生存与发展空间。
Brand strategy is a competitive strategy based on the construction of brand visual image. Brand strategy is increasingly becoming an important starting point for the integration and transformation of traditional publishing and emerging publishing in China. Only by establishing a brand awareness, quality awareness, publishing house brand value concept, positioning, long-term planning and other spiritual elements, concise to the brand visual image of the external representation, continue to trigger the audience’s visual identity and dependence, in order to Intense competition in the market to survive and develop space.