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虽说天时不如地利,地利不如人和。但无论做何事,天时、地利、人和均有,才能真正达到最理想的状态。近来,数字营销市场竞争日趋激烈。想要占得主动权,需要在恰当的时间、恰当的情景将恰当的内容传递给最合适的人。然而,理想是丰满的,现实是骨感的。很多情况下,广告主花了钱,却无从得知效果,有一半的广告费被浪费掉。可最令人惋惜的是,不知道被浪费的是哪一半。如何摆脱这样的困境?依托大数据为驱动力的移动广告营销更加精准、投资回报率更高,似乎为众人寻找到了一
Although the weather is bad, the land is not as good as the earth. However, no matter what time, weather, geography, people and have, in order to truly achieve the ideal state. Recently, the digital marketing market is increasingly competitive. To gain the initiative, the right content needs to be delivered to the right people at the right time and in the right context. However, the ideal is fullness, the reality is skinny. In many cases, advertisers spend money, but can not know the effect, half of the advertising costs have been wasted. The most regrettable thing is, do not know which half was wasted. How to get rid of such a dilemma? Relying on big data as the driving force of mobile advertising more accurate marketing, higher return on investment, it seems that everyone has found a