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旅行费用法(Travel Cost Method,TCM)是相对成熟的游憩价值评价方法。运用旅行费用法的两种模型———分区旅行费用法(Zonal Travel Cost Method,ZTCM)和旅行费用区间分析法(Travel Cost Interval Analysis,TCIA),以2008年为评价基准年份,以实地调研、问卷调查和访谈等获得的数据为基础,对舟山普陀旅游金三角的游憩价值进行了评估。结果表明:(1)ZTCM评估普陀旅游金三角游憩价值为63.96×108元/a,其中直接旅行费用为50.71×108元/a,消费者剩余为13.25×108元/a;(2)TCIA评估普陀旅游金三角游憩价值为61.24×108元/a,其中直接旅行费用为50.51×108元/a,消费者剩余为10.71×108元/a;(3)ZTCM和TCIA结果的差异主要是消费者剩余的差异。研究提出用两种方法结果的均值作为游憩价值能提高评估结果的准确性。
Travel Cost Method (TCM) is a relatively mature method of evaluation of recreational value. Using the two models of travel cost method --- Zonal Travel Cost Method (ZTCM) and Travel Cost Interval Analysis (TCIA), taking 2008 as the base period for evaluation, on the basis of field research, Questionnaire surveys and interviews, etc. Based on the data, we evaluated the recreational value of Golden Triangle of Putuo Tourism in Zhoushan. The results showed as follows: (1) The tourism value of Golden Triangle Tourism in Putuo was 63.96 × 108 yuan / a by ZTCM, in which the direct travel cost was 50.71 × 108 yuan / a and the consumer surplus was 13.25 × 108 yuan / a; (2) The tourism golden triangle recreational value is 61.24 × 108 yuan / a, of which the direct travel cost is 50.51 × 108 yuan / a, and the consumer surplus is 10.71 × 108 yuan / a; (3) The difference between the ZTCM and TCIA results is mainly the consumer surplus difference. The research suggests that using the mean of the two methods as the recreational value can improve the accuracy of the evaluation result.