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近日,森马服饰旗下内衣品牌“初纺”正式入驻京东。据悉,初纺针对15~35岁消费群设计舒适且性价比高的内衣,主营品类包括内裤以及运动文胸在内的内衣背心、打底裤、袜子及家居服,产品风格定位为大众休闲、运动、舒适。目前,刚刚成立的初纺京东旗舰店中商品数量有限,除袜子外,男士背心、睡衣套装、打底裤等多个品类下仅有1~2个SKU。不过,为了拉动销量,店铺正在进行开店促销活动,消费者可以通过领取店内优惠券获得一定减免。
Recently, Semir apparel underwear brand “Asuka ” officially settled in Jingdong. It is reported that Aspirin for 15 to 35-year-old consumer groups designed to be comfortable and cost-effective underwear, the main categories include underwear and sports bra, including underwear vests, leggings, socks and home clothes, product positioning for the public leisure, sports Comfortable. At present, the newly established Jingfang flagship store of Astrium spinning limited number of products, except for socks, men’s vests, pajamas suits, leggings and other categories only 1 to 2 SKU. However, in order to boost sales, shops are opening shop promotions, consumers can receive coupons by the store for a certain relief.