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在信息化网络发展的今天,政务微博在电子政务发展过程中发挥着越来越大的作用,但政务微博的爆炸式发展也带来了许多问题,尤其是缺乏有效的政务微博运行机制,这些问题的存在极大的阻碍了政务微博的进一步发展。本文将政务微博发展现状引入,从运行机制问题视角进行分析,结合绩效评估、传播营销理念为政务微博机制的完善提供一些建议。
Nowadays, with the development of information network, government microblogging plays an increasingly important role in the development of e-government. However, the explosive development of government microblogging has brought many problems, especially the lack of effective government microblogging operation Mechanism, the existence of these problems has greatly hindered the further development of the government microblogging. This article introduces the status quo of the government microblogging development, analyzes from the perspective of operational mechanism issues, and gives some suggestions for perfecting the government microblogging mechanism by combining performance evaluation and marketing marketing concept.