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一家大型中式快餐店,已经经营了十几年,但生意一直都很火。原因在于该中式快餐店的电脑中储存着几万名顾客的生日、家庭通讯地址及联系电话。顾客生日的前几天,该大型中式快餐店便会寄去生日贺卡。生日当天,如果顾客前来消费,可以享受8折优惠;消费达到300元,快餐店会送上一份精美的蛋糕。此外,快餐店还会通过广播传达对该顾客的生日祝愿。快餐店通过这些做法,让顾客感受到自己赢得的“尊重”和自身的“价值”。有一家婚纱小商店,当地闻名遐迩,尤其它在青年人心目中更为神圣。他们以能穿到这家婚纱店的
A large-scale Chinese fast food restaurant has been in business for more than 10 years, but business has always been very hot. The reason is that the Chinese fast-food restaurant’s computer stores tens of thousands of customers’ birthdays, home communication addresses and contact telephones. A few days before the customer’s birthday, the large Chinese fast food restaurant will send birthday cards. On birthday day, if customers come to spend, they can enjoy a 20% discount; consumption will reach 300 yuan, and the fast food shop will send a fine cake. In addition, the fast food restaurant will also broadcast a birthday wish to the customer. Through these practices, fast food shops allow customers to feel the “respect” they have won and their own “value.” There is a small wedding shop, famous locally, especially it is more sacred in the eyes of young people. They can wear it to this bridal shop