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随着经济全球化格局的形成和中国加入世贸组织,电视剧市场的国际化时代业已到来,中国与世界各国的电视剧节目交流日趋频繁,走出去请进来的步伐亦越来越大,据有关部门统计,我国每年出口的电视剧,明显小于引进的外国电视剧,现实题材电视剧的出口更少。究其原因,除了作品的制作和发行机制等方面的原因之外,在电视剧创作中对国外电视剧观众接受心理的忽视或不了解,恐怕也是最主要的原因之一。
With the formation of the economic globalization pattern and China’s accession to the WTO, the era of internationalization of the TV drama market has arrived. The exchange of TV programs between China and other countries in the world is becoming more frequent and more steps are required to go out. According to the statistics of relevant departments , China’s annual export drama, was significantly less than the introduction of foreign TV series, the reality of the drama exports less. The reason for this is that apart from the reasons for the production and distribution of works, the psychological neglect or ignorance of foreign TV dramas in TV dramas is perhaps one of the most important reasons.