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社交网络的出现对于传统的媒体来说必然是一个很大的冲击,社交网络的发展不断深化、移动网络和数据的使用日益快捷、宽带速度明显提升,都是造成大数据时代对我们影响越来越深入的原因。大数据时代,是互联网发展的产物,对各行各业的发展提供机遇和挑战。大数据时代的到来使得社会媒体不断革新,整个新闻传播业都感受到了变革的气息。本文从大数据方法以及大数据新闻传播的概念入手,依据大数据方法的特点,提出了大数据方法对于新闻传播创新的影响,进而提出大数据时代新闻传播路径如何创新的策略。
The emergence of social networks is bound to be a big impact on the traditional media. The continuous development of social networks, the increasingly rapid use of mobile networks and data, and the obvious increase of broadband speeds have all contributed to the impact of the big data era The more in-depth reason. The era of big data is a product of the development of the Internet, providing opportunities and challenges for the development of all walks of life. The advent of the era of big data makes continuous innovation of social media, the news media industry have felt the atmosphere of change. Based on the big data method and the concept of big data news dissemination, based on the characteristics of big data method, this paper puts forward the impact of big data method on the innovation of news dissemination, and then puts forward the strategy of how to innovate the news propagation path in the era of big data.