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镜头画面主体作为影视作品重要的有机构成,理应具备媒介属性。在界定影视镜头画面主体媒介属性的基础上,陈述当下影视传播活动中忽视镜头画面主体媒介属性的事实,分析其根本原因,揭示影视镜头画面主体媒介属性与影视作品媒介属性之间是依托支撑与决定的关系,是内容属性与传播属性的统一,指出实现镜头画面主体媒介属性的方法与意义。
The main body of the footage as an important organic composition of the film and television works, should have the media properties. On the basis of defining the main media attributes of the film and television footage, this article states the fact that the main media attributes of the main frame of the film are neglected in the film and television communication activities, analyzes the root causes and reveals the relationship between the main media attributes of the film and the media attributes of the film and television works. The decisive relationship is the unification of content attribute and communication attribute, and the method and significance of realizing the main media attribute of the footage are pointed out.