随着科技的快速发展,计算机网络技术、新媒体等先进的科技手段已经成为人们日常工作、生活中重要的组成部分,这也标志着新媒体时代的到来。新媒体作为一种新型信息传播载体,其方便、快捷、信息量大等特点作用于人们的生活中。高校大学生作为科技时代的领军人物无疑成为新媒体的追捧者,新媒体也以其独特的魅力逐渐融入到高校大学生的生活中,发挥着十分重要的作用。高校大学生作为未来社会的建设者与接班人,培养其高尚的思想政治观念尤为重要。高校思想政治教育作为帮助大学生树立正确 With the rapid development of science and technology, advanced scientific and technological means such as computer network technology and new media have become an important part of people’s daily work and life, which also marks the advent of the new media age. As a new carrier of information dissemination, new media plays a role in people’s life because of its convenience, quickness and large amount of information. As a pioneer in the era of science and technology, college students undoubtedly become the new media’s fanatics. New media also plays a very important role in the life of university students with its unique charm. College students as future builders and successors of society, to develop its noble ideological and political concepts are particularly important. Ideological and Political Education in Universities as a Correct Way to Help College Students