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2011年8月17-19日,会计师事务所品牌建设高级研修班在黑龙江省牡丹江市举办。全国部分大型会计师事务所主要负责人、部门地方注协负责人参加研修班。研修班邀请国际知名品牌专家主讲。中注协副会长兼秘书长陈毓圭出席开班式并讲话,黑龙江省财政厅副巡视员于宏出席开班式并致词,黑龙江省注协会长张永革出席了开班式。中注协党委专职副书记梁立群主持研修班。研修班围绕认知品牌理念、形成品牌共识、
August 17-19, 2011, Certified Public Accountants Advanced Brand Building Workshop was held in Mudanjiang, Heilongjiang Province. Some major accounting firms in charge of the country, the department responsible for the local AIC attended the seminar. Seminar invited internationally renowned brand speaker. Chen Yuyu, vice chairman and secretary general of the China Aid Association, attended the opening ceremony and made a speech. Yuhong, deputy inspector of the Department of Finance of Heilongjiang Province, attended the opening ceremony and delivered a speech. Zhang Yongge, chairman of Heilongjiang Arsenal, attended the opening ceremony. Liang Liqun, deputy secretary of the Central Committee of the AICPA, presided over the seminar. Seminar around the cognitive brand concept, the formation of brand consensus,