中国传媒业正处在一个大变革的时代。随着新媒体的迅速发展,广告市场的格局也发生着显著的变化。广告投放的媒体选择正越来越多地呈现向新媒体转移的趋势,传统媒体的市场份额正不断受到挤压。依据央视市场研究媒介智讯的广告监测数据,2007年1-10月,电视、报纸、杂志、电台、户外五大传统媒体广告市场较2006年同期相比增长 China’s media industry is in a time of great change. With the rapid development of new media, the pattern of the advertising market has undergone significant changes. The media choice of advertising is showing more and more the trend of transferring to new media. The market share of traditional media is being constantly squeezed. According to CCTV market research media intelligence advertising monitoring data, from January to October 2007, television, newspapers, magazines, radio, outdoor five traditional media advertising market growth compared to the same period in 2006