在现实的经济生活中,企业的营销活动或多或少地会存在着妨碍市场公平化竞争以及干扰市场经济体制正常发挥作用的多种因素,从而使市场在资源配置方面会有低效率的情况发生。正是由于市场失灵,所以政府才有了参与市场经济运行的依据。那么,政府究竟可以从哪些方面着手对市场营销活动进行监管呢?本文尝试着从四个方面进行了解析。 In real economic life, the marketing activities of enterprises may have more or less many factors that hinder the fair competition in the market and interfere with the normal functioning of the market economy system, thus making the market inefficient in resource allocation occur. It is because of the market failure that the government has the basis for participating in the operation of the market economy. So, from what aspects can the government regulate the marketing activities? This article attempts to analyze from four aspects.