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框架媒体的优势:·接触率排名第一·最安静的户外沟通空间·低投入高回报——摘自知名媒介杂志《Media》在过去一年里,分众的业务以50%的速度在以框架业务线增长。这很大程度上是因为在经济环境更加挑战、竞争环境更加激烈的情况下,更多的人倾向于广告直接带来销量,而框架在这方面能产生的作用最为明显。大家可以看到在如此环境下,不仅仅依靠打广告提升知名度。过去是知名度决定销量,而现在这种关系正在被慢慢打破,不仅是知名度要高,并且还要告诉消费者充分的购买理由和足够的促销信息,消费者才能完成这个购买行动,所以难度越来越大。
Advantages of the Framework Media: • Ranked # 1 contact rate • The quietest outdoor communication space • Low return on investment - Adapted from well-known media magazine “Media” In the past year, Focus’s business has been operating at a 50% Line growth. This is due in large part to the fact that more people are inclined to direct sales of advertising as the economic environment is more challenging and the competitive environment is more intense, and the role that the framework can play in this area is most obvious. We can see in such an environment, not only rely on advertising to enhance their visibility. The past is the visibility of sales, and now that this relationship is being slowly broken, not only high profile, but also to tell consumers sufficient reason to buy and enough promotional information, consumers can complete this purchase action, so the more difficult The bigger it is.