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20022年初:《北京晨报》的一则《北京发出“绝杀令”3月1日前所有媒体封杀医疗广告》的消息似乎并没有引起媒体多大的震动,但2001年中消协接到的被投诉的虚假医药广告达1292件,与2000年相比,增幅80%,虚假保健品广告的增幅为57.1%。由此可见,北京对医疗广告发出“绝杀令”并非空穴来风。虽然目前国家尚未明确发文禁止媒体播发保健品广告,但从2001年全国药品监督管理工作会议上透露了这样一个信息:从2004年1月1日起,我国市场上将看不到“健字号”药品,则无疑对80%广告费依靠医疗保健品广告的广播媒体无疑是个“噩耗”。中国已经加入 WTO,作为号称“中国最后一个暴利行业”的
At the beginning of 20022, the news of Beijing Morning Post’s “Beijing Issuance” and “All Suicide Decree by All Media March 1 to Ban Medical Advertisements” did not seem to have caused much media shock. However, The number of false medical advertisements filed amounted to 1,292, an increase of 80% over 2000 and a 57.1% increase for false health products advertisements. Thus, it is not groundless for Beijing to issue a “lore kill order” on medical advertisements. Although the state has not yet explicitly issued a document prohibiting the media to advertise the health care products, but from the 2001 national drug regulatory meeting revealed such a message: From January 1, 2004 onwards, the Chinese market will not see “Drugs, there is no doubt that 80% of advertising costs rely on health care products advertising media is undoubtedly a ” bad news “. China has joined the WTO as the industry known as ”China’s last lucrative industry."