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传播的历史是一切历史的基础,人类的一切活动及其文明成果的积累和传播,都有赖于传播媒介,媒介、媒介形态及其媒介的使用状况是人类社会众多变化的一个极其重要原因。传播媒介的性质决定着传播的特征和传播的实际效果,进而极大地影响人类文明的发展。从历史的发展过程来看,媒介形态即传播媒介本身比传播的内容更重要,对人类和人类社会发展的影响更根本、更深远。文化出版在人类文化的传播过程中占有极其重要的地位,媒介形态与出版方式之间存在着内在的、本质的必然联系,媒介形态嬗变必然导致出版方式的变革与创新,即生产力的发展——媒介形态的变换——表达方式的解放——出版方式的变革与创新。
The history of communication is the foundation of all history. All the activities of mankind and the accumulation and dissemination of his civilized achievements depend on the fact that the media, the media and the media and the use of their media are an extremely important reason for many changes in human society. The nature of the media determines the characteristics of communication and the actual effects of communication, thus greatly affecting the development of human civilization. From the perspective of historical development, the media form, that is, the media itself, is more important than the content of communication and has a more fundamental and far-reaching impact on the social and human development of mankind. Cultural publishing occupies an extremely important position in the dissemination of human culture. There is an inherent and essential connection between media forms and publishing methods. The evolution of media forms will inevitably lead to changes and innovations in publishing methods, that is, the development of productive forces - Transformation of Media Forms - Liberation of Expressions - Transformation and Innovation of Publication Methods.