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新闻的传播对象是受众,离开了受众,新闻工作就失去了意义。要搞好新闻工作,提高新闻报道的传播效果,就必须研究受众的心理,掌握受众的心理规律,围绕受众进行新闻策划,使新闻报道准确反映受众的需求,正确表达受众的好恶,引起受众的共鸣。本文以报纸新闻宣传为例,分析探讨了好奇心理、对比心理、得益心理、求近心理等几种常见的受众心理。
The audience of news is the target audience, leaving the audience, journalism lost its meaning. To do a good job of journalism and improve the dissemination of news reports, we must study the psychology of the audience, grasp the psychology of the audience, plan the news around the audience so that the news report accurately reflects the needs of the audience, correctly express the likes and dislikes of the audience, resonance. This article takes newspaper news propaganda as an example, analyzes and discusses several common audience psychology such as curious psychology, comparative psychology, benefiting psychology and seeking near psychology.