纵观晚报，近几年发展迅猛，但发展又并不平衡，总的趋势是：办得早的比办得晚的形势好，南方的比北方的形势好，大城市比中小城市形势好。一些中小城市的晚报，尤其北方的晚报，则发展缓慢且步履维艰。有的办了三四年，发行仍在一两万份徘徊，广告收入更是寥寥无几。那么，中 Looking at the evening paper, rapid development has taken place in recent years. However, the development is not balanced. The general trend is that doing better than doing late, the situation in the south is better than in the north, and the situation in big cities is better than in small and medium-sized cities. Evening newsletters in some small and medium-sized cities, especially in the north, have been slow to develop and struggling. Some do three or four years, the issue is still hovering in a million, advertising revenue is very small. So, in