社会发展到今天,科技日新月异,新产品层出不穷,消费者的需求也随之瞬息万变,市场竞争越来越激烈。在这种情况下,企业作为市场的主体就应该认真分析和识别消费者的需求,通过有效的市场营销活动,尽最大限度地满足消费者的需求,从而使企业获得生存与发展。农机企业也是如此,本文通过阐述营销体系的整合与创新为农机企业的进一步发展指明道路。 Social development to today, science and technology with each passing day, an endless stream of new products, consumer demand will also be rapidly changing, more and more fierce market competition. In this case, as the main body of the market, enterprises should carefully analyze and identify the needs of consumers, through effective marketing activities, to maximize the satisfaction of consumers, so that enterprises can survive and develop. The same is true for agricultural machinery enterprises. This paper points out the way for the further development of agricultural machinery enterprises by illustrating the integration and innovation of marketing system.