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通过选取网络上在校或毕业五年内的大学生网络创业者作为研究对象,主要从创业者特征、创业资源、创业环境以及创业绩效四个方面进行了调查研究与分析,研究结果显示,大学生网络创业者表现为具有相对较强的创新性、控制力以及成就动机,而风险承担能力则相对比较一般;大学生网络创业者能否合理、及时得获得所需的网络信息资源以及有效利用网络信息资源对于网络创业绩效的良好与否具有至关重要的作用;网络经济的形成和发展确保了大学生网络创业得以开展的硬性条件。
By selecting college network entrepreneurs who are in school or graduating within five years as the research object, this paper mainly investigates and analyzes the entrepreneurial characteristics, entrepreneurial resources, entrepreneurial environment and entrepreneurial performance from four aspects. The results show that undergraduate network entrepreneurship Who showed relatively strong innovation, control and achievement motivation, while the risk-bearing ability is relatively general; college students network entrepreneurs can be reasonable and timely access to the required network information resources and the effective use of network information resources for The good or not of network entrepreneurial performance is of vital importance. The formation and development of internet economy have ensured the hard conditions that college students can start their own businesses online.