近年来,电视以其生动形象、信息量大的优点,越来越多地发挥着传播的教育功能。中小学生的电视知识大赛以较强的知识性、参与性和竞争性受到青少年观众的欢迎。但传统的知识比赛一般只是以课本知识为主要内容,许多时候是学生已将答案背得滚瓜烂熟,就看谁按铃快;而且多数是得满分的局面,这便使这类知识大赛变得比较呆板、沉闷。 怎样做出有新意、人人爱看的电视知识大赛,大赛的编导们都在尽力探索。由广州电视台举办的《广州市中学生“中外文化风情万里游”知识大赛》系列活动做了大胆的尝试。 In recent years, with its vivid image and large amount of information, TV plays more and more important role in spreading educational functions. TV knowledge contest for primary and secondary students with strong knowledge, participation and competitiveness by young audiences welcome. However, the traditional knowledge competition is usually based on textbook knowledge as the main content, and many times the students have already answered the question thoroughly, to see who presses the bell fast, and most of them are over-perfect points, which makes such knowledge competitions become more Dull, boring. How to make innovative, everyone love to watch the TV knowledge contest, the contest’s directors are trying to explore. Guangzhou TV station organized by the “Guangzhou high school students” Chinese and foreign cultures Wanli Tour “knowledge contest” series of activities to make a bold attempt.