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品牌企业、专业市场、代理商这三者之间形成了一条相互促进又相互制约的链条关系,品牌商对代理商比例的把控、代理商对品牌的运营与责任、市场在自主品牌与代理商之间的取舍、市场与代理商在管理模式方面的磨合等等,都在一定程度上影响了整个链条的发展,那么,作为专业市场中的代理商,应该如何从自身做起探索“三赢”模式?浙江千黛百合服饰有限公司是一家集设计、生产、营销于一体的专业服装企业,经过十余年的品牌化运作,品牌销售网点已遍布全国十九省,品牌的主要经营方式为特许连锁专卖,黄福山是千黛百合的江西省总代理。
Brand enterprises, professional markets, agents of these three formed a mutual promotion and mutual restraint of the chain, the proportion of brands to control agents, agents and brands on the operation and responsibility of the market in the independent brand and agency The trade-off between the market and agents in the management mode of operation and so on, to a certain extent, affected the development of the entire chain, then, as a professional market agents, how to start from their own exploration Win-win "mode? Zhejiang Bai Dai Lily Clothing Co., Ltd. is a design, production and marketing in one of the professional clothing business, after more than ten years of brand operation, brand sales outlets throughout the country nineteen provinces, the main brand Franchise mode of operation for the franchise, Huang Fushan thousand Dai lily of Jiangxi Province distributor.