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本报讯(记者杜吟)8月17日,中国质量协会、全国用户委员会公布2010年液态奶消费者满意度测评结果,测评结果显示,不断曝出的质量问题已严重影响了国内消费者对液态奶的消费信心,液态奶行业的消费者满意度只有72.49分,低于去年的76.2分。不仅三大奶业巨头均未进入前十名,去年还排名第二位的圣元品牌今年掉到了第13位,北京三元品牌名列第啦。本次液态奶调查在全国范围内共选取了27个品牌。区域性品牌得益、辉山、长富3个品牌位列消费者满意度前三位。调查区域包括北京、上海等22个大中城市。记者发现,这3个品牌均是地方液态奶品牌,一些消费者基本没有听说过。而在大多数消费者熟悉的大品牌中,完达山排名最靠前,也只排到第6位;三元排名第9;达能
(Reporter Du Yin) August 17, China Quality Association, the National User Committee announced the 2010 results of liquid milk consumer satisfaction assessment results show that the quality problems have been exposed continuously have seriously affected the domestic consumers Liquid milk consumer confidence, liquid milk industry, consumer satisfaction was only 72.49 points, down from 76.2 points last year. Not only the three big dairy giants have not entered the top ten, last year ranked second in the San Yuan brand fell to 13 this year, Beijing ternary brands ranked first. The liquid milk survey in the country selected a total of 27 brands. Regional brands benefit, Huishan, Chang Fu 3 brands ranked the top three consumer satisfaction. The survey area includes 22 large and medium-sized cities such as Beijing and Shanghai. Reporters found that these three brands are local liquid milk brand, some consumers have basically heard of. And in most big brands familiar to consumers, the Wandashan ranked the top, only ranked No. 6; ternary ranked No. 9; Danone