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市场犹如战场。在当代激烈的市场竞争中,一个企业家要使自己的产品占领市场,一个国家要在国际贸易中举足轻重,孙子兵法的理论是夺取商战优势的有力武器。知彼知己,战乃不殆知天知地,胜乃不穷投入商战,首先必须对自己的竞争能力、竞争对手的情况和用户的需要、市场的需求有深切的了解。不了解自己就可能盲目出击,竞争无力;不了解对手、不了解用户、不了解市场就可能策略失误,徒劳无功。
The market is like a battlefield. In the current fierce market competition, an entrepreneur must make his products occupy the market, and a country must play a major role in international trade. The theory of Sun Tzu’s Art of War is a powerful weapon to win the advantages of commercial warfare. Knowing that he knows his friends, the war does not know what he knows, and he is not a poor businessman. He must first of all have a deep understanding of his own competitiveness, the needs of competitors, the needs of users, and the needs of the market. If you do not understand yourself, you may blindly attack and you will not be able to compete. If you do not understand your opponents, you do not understand users, you do not understand the market, you may be tactically erroneous and futile.