一、以市场为导向的最优定价法根据经济学的观点,在市场经济中由于供需规律的作用,企业要想扩大销售量就要降低价格、增加花色品种,然而提高价格就会减少销售量。随着产品销售量的增加,最初销售总收入可能会增长较快;继而增长就会变慢,最终还可能出现下降的趋势。与此同时,产品成本开始比较高,随着产品销售量的增加,资源利用效率逐渐提高,成本会逐渐下降;但当销售量增长到一定程度时,资源利用效率又开始下降,导致成本上 First, the market-oriented optimal pricing method According to the economics point of view, in the market economy due to the role of supply and demand rules, companies want to expand sales will reduce prices and increase color varieties, however, raising prices will reduce sales . As product sales increase, the initial total sales revenue may grow faster; then growth will slow, eventually declining. At the same time, the product cost begins to be relatively high. With the increase of product sales, the resource utilization efficiency gradually increases and the cost will gradually decrease. However, when the sales volume increases to a certain extent, the resource utilization efficiency begins to decline again, resulting in cost