新年伊始,在营销市场大经济环境、大政策背景下,北京电视台推出了一系列新资源,推行了一整套新理念、新举措,此举不仅标志着北京电视台打响了改革创新的全新战役,还预示着BTV开启了广告营销的全新模式。市场竞争的本质是对消费者或者说是受众的竞争。而电视媒体对于客户的意义更是在于受众。北京电视台现在需要做的就是在巩固现有受众的基础上,回收流失受众以及开发新受众。北京电视台将深层次地挖掘受众需求,受众在哪里,我们就会持续地将关注点、着力点放在哪里。 At the beginning of the new year, Beijing Television launched a series of new resources and new measures in the context of a large economic environment and major policies in the marketing market. This not only marked a completely new campaign of reform and innovation for Beijing Television Station This indicates that BTV has opened up a whole new model of advertising marketing. The essence of market competition is consumer or audience competition. The television media for the customer’s meaning is even more in the audience. What Beijing TV Station needs to do now is to recover the lost audience and develop new audiences on the basis of consolidating the existing audiences. Beijing TV station will dig deeper audience needs, where the audience, we will continue to focus, focus on where.