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1项目背景十二五期间,我国政府高度重视电子商务的发展,先后发布了《国务院关于大力发展电子商务加快培育经济新动力的意见》《“互联网+”行动指导意见》以及《国务院办公厅关于促进跨境电子商务健康快速发展的指导意见》等政策文件,这些政策的出台,极大促进了我国电子商务的发展。据统计,2015年我国电子商务交易额达到了20.8万亿元,其中网络零售额达到了4万亿元,居世界第一,电子商务已经
1 Project Background During the 12th Five-Year Plan period, the Chinese government attached great importance to the development of e-commerce and successively released the Opinions of the State Council on Vigorously Developing E-commerce to Accelerate the Cultivation of Economic Power, Guidance Opinions on Internet + Operations and State Council Office Office on promoting the healthy and rapid development of cross-border e-commerce guidance "and other policy documents, the introduction of these policies has greatly promoted the development of e-commerce in our country. According to statistics, in 2015, the transaction volume of e-commerce in China reached 20.8 trillion yuan, of which the online retail sales reached 4 trillion yuan, ranking first in the world. E-commerce has been