危机作为非正常事件一定有其负面效应,自然也很容易传播,因而危机传播管理是危机管理中的一个重要内容。但危机管理不等于危机传播管理,若将其限于传播管理,进而简单化地理解为危机中的媒体关系处理,甚至立足摆平媒体、封锁消息、掩盖真相,则进入了一个严重的误区。 Crisis as a non-normal event must have its negative effects, it is natural and easy to spread, so crisis communication management is an important part of crisis management. However, crisis management is not equal to crisis communication management. If it is limited to communication management and then simply understood as handling crisis media relations, or even based on the media, blocking news and covering up the truth, it has entered a serious misunderstanding.