论文部分内容阅读
腾讯网络媒体事业群渠道业务部总经理腾讯和传立之间的合作应该超过10年了。每一家公司都有其优势,传立是我非常欣赏的媒体代理公司。传立拓源于奥美,而奥美最强的点就是它对客户的需求所提供的超值体验。加上它的专业性,在客户品牌对于消费者的洞察这一块是极具优势的。从20年前奥美媒介时期到如今的传立,我认为传立整个核心能力和血脉基因的继承都是特别优秀的,这也是他们在数字化发展方面的一个优势。数字时代,数据的真实性至关重要,传立和腾讯确保数据真实方
Tencent Network Media Group, general manager of channel business cooperation between Tencent and Chuan Li should be more than 10 years. Every company has its own advantages, and Chuanli is a media agency I really appreciate. Chuan Li Tuo originates from Ogilvy & Mather, while Ogilvy & Mather is the strongest point of its value to customers’ needs. Coupled with its professionalism, this is a great advantage for the consumer brand in the client brand. From the time of the O2O media’s revolution 20 years ago to today’s establishment, I think that the entire core competence and succession of blood genetics are all excellent. This is also an advantage of their digital development. In the digital age, the authenticity of the data is of crucial importance. Both Smarty and Tencent ensure the truth of the data