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美国饮料业的两大巨头——可口可乐、百氏可乐在愈演愈烈的市场大战中,正争先恐后地开发新产品、更换新包装、制定新价格,目的倒不仅仅是互相对峙一拼高低,而是为了对付更具威胁性的饮料业后起之秀。据美国有关方面调查,目前软饮料市场存在三大趋势:第一,可口可乐比百氏可乐更受大众青睐;第二,软饮料市场形势看好,1994年以来已突破了490亿美元,比去年同期增长36%(近年来的年均增长率为3%);第三,尽管自产商标可乐增长迅速,但利润上升十分缓慢。可口可乐诞生100多年来从美国本土已经扩展到世界160多个国家和地区,日销售量达3亿瓶以上成为全球最畅销的饮料。近年来,可口可乐可谓福星高照,1994年第2
The two giants of the US beverage industry, Coca-Cola and Coca-Cola, are scrambling to develop new products, replace new packaging, and set new prices in an increasingly fierce market battle. The purpose is not just to fight each other’s level, but to To deal with the more intimidating drink industry’s rising star. According to relevant US investigations, there are currently three major trends in the soft drink market: First, Coca-Cola is favored by the public more than Baishi Cola. Second, the soft drink market is optimistic. Since 1994, it has exceeded US$49 billion, which is a year-on-year increase of 36%. % (an average annual growth rate of 3% in recent years); Third, despite the rapid growth of self-produced trademark Coke, profits have risen very slowly. Coca-Cola has expanded from the United States to more than 160 countries and regions in the United States for over 100 years. Its daily sales volume has reached more than 300 million bottles and become the world’s best-selling beverage. In recent years, Coca-Cola is known as a lucky star, in the 2nd of 1994