在能源危机与环境污染不断加剧的今天,通过产品设计引导、规范人们的行为对于倡导低碳生活有着重要的现实意义。文章通过案例分析的方法对产品设计的低碳特征进行了诠释,提出了低碳设计引导低碳行为的三个过程,为低碳经济时代产品设计的创新与发展指出了新方向。 Today, energy crisis and environmental pollution are aggravating day by day, it is of great practical significance to promote people’s low-carbon life by guiding people’s behavior through product design. The article interprets the low carbon characteristics of product design through a case study and puts forward three processes of low carbon design to guide low carbon behavior, pointing out a new direction for the innovation and development of product design in the era of low carbon economy.