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作为商业资源大省 ,为什么广东与全国龙头流通企业集团无缘呢 ?导致企业分化的机制是什么 ?本论文在对大型流通企业理论的发展脉络及其创新作用机制的最新研究思路进行分析的基础上 ,从企业战略构建能力和企业外部环境因素两大角度探讨了制约广东大型流通企业集团发展的主要原因 ,期待能够对促进广东流通业的长足发展和提升我国流通企业的国际竞争力有所贡献。
As a large province of commercial resources, why Guangdong and the country’s leading circulation group missed? What is the mechanism leading to the differentiation of enterprises? Based on the analysis of the development of large circulation enterprises theory and the latest research ideas of its innovative mechanism , Discusses the main reasons that constrain the development of large-scale circulation conglomerates in Guangdong from two perspectives: the strategic building capacity of enterprises and the external environmental factors of the enterprises. It is hoped that this will contribute to promoting the rapid development of the circulation industry in Guangdong and enhancing the international competitiveness of the circulation enterprises in our country.