报纸广告都市化、区域化 媒介经济学早已总结出报纸是更适合在地方性市场生存的产品,因此,近来国内报纸的都市化、区域化就很容易解释:广告主在市场营销中是以都市为目标,步步为营的,它们投放在报纸上的广告也就集中在地方报上。这一规律更多地体现在综合性新闻纸上。20世纪90年代中国报纸广告排名的前 Newspaper advertising urbanization, regional media economics has long been concluded that the newspaper is more suitable for survival in the local market products, therefore, the recent urbanization of domestic newspapers, regionalization is very easy to explain: Advertisers in the marketing is based on the city As the goal, every step by step, they put in the newspaper ads will also focus on the local newspaper. This law is more reflected in a comprehensive newsprint. Chinese newspaper ad rankings in the 1990s